Cannibals with Forks: The Triple Bottom Line of 21st Century BusinessNew Society Publishers, 1998 - 407 páginas In Cannibals with Forks, best-selling author and green business guru John Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell. |
Conteúdo
Executive Summary Adapting to a 7D World | 1 |
Sustaining Capitalism | 15 |
Introduction Is Capitalism Sustainable? | 17 |
Direitos autorais | |
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Outras edições - Ver todos
Cannibals with Forks: The Triple Bottom Line of 21st Century Business John Elkington Prévia não disponível - 1999 |
Cannibals with Forks: The Triple Bottom Line of 21st Century Business John Elkington Prévia não disponível - 1997 |
Termos e frases comuns
accounting activities agenda approach argued auditing become beginning Body Shop build campaigners capital century challenge Chapter companies company's competitive corporate costs countries customers designed directors drive early economic effective emerging environment environmental ethical example executive experience face fact focus force forms future global going green groups growing human impact important increasingly industry Institute interesting investment involved issues John leaders leading least look major markets means ment million move natural noted operations organizations performance plans political potential pressure problems progress question range recent requirements responsibility result risk seen Shell shift simply social society stakeholders strategies success suggests sustainable development things thinking tion transition trends triple bottom line trying turn understand values wave