Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses

Capa
John Wiley & Sons, 27 de dez de 2012 - 224 páginas
1 Resenha

Unique prospective on the big data analytics phenomenon for both business and IT professionals

The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.

The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics.

  • Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.)
  • Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights
  • Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.
 

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Conteúdo

Cover
Foreword
Preface
Industry Examples of Big Data
Big Data Technology
Information Management
Business Analytics
3 Potential Result of Ignoring Signals
to Take Immediate Action
Globally
The People Part of the Equation
Creating a Culture That Nurtures Decision Sciences
Data Privacy and Ethics
1 Privacy as Shareholder Value

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Sobre o autor (2012)

Considered one of the top sales and marketing executives in thebusiness analytics space, MICHAEL MINELLI is Vice President,Information Services, for MasterCard Advisors. The majority of hissixteen years of analytics industry experience was at SAS, where hespent over eleven years helping clients with large-scale analyticprojects related to marketing, risk, supply chain, and finance.

MICHELE CHAMBERS is currently in the Big Data Analyticsstartup world and was formerly the General Manager & VicePresident of Big Data Analytics at IBM, where her team wasresponsible for working with customers to fully exploit the IBM BigData Platform.

AMBIGA DHIRAJ is the Head of Client Delivery for MuSigma, where she leads their delivery teams to solve high-impactbusiness problems in the areas of marketing, supply chain, and riskanalytics for market-leading companies across multipleverticals.

Informações bibliográficas