Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses
Unique prospective on the big data analytics phenomenon for both business and IT professionals
The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.
The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics.
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3 Potential Result of Ignoring Signals
to Take Immediate Action
The People Part of the Equation
Creating a Culture That Nurtures Decision Sciences
Data Privacy and Ethics
1 Privacy as Shareholder Value