Analyzing Visual Data
This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.
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The Use of Photographs in a Discipline of Words
Analyzing the Content of Visual Representations
Symbolist and Structuralist Analyses
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analysis of visual analytical anthropological postmodernism anthropology and ethnomethodology anthropology and sociology aspects Balinese Bateson and Mead beard Becker Berelson captions Catherine Deneuve Chanel chapter cognitive anthropology color communication content concern consider content analysis culture digital image processing discipline of words documentary documentary photography ethno ethnographic ethnosemantic everyday example explore fashion Figure film frequency Garfinkel Garfmkel gender displays Goffman graphic Hagen Hanunoo investigation L£vi-Strauss language London Lynch Margaux Hemingway mask style meaning metaphor method methodology mirror Nuer objects Photo photographs Plate practical pulsar qualitative content analysis Qualitative Research quantitative realism relations Richardson and Kroeber Robinson scientific seen world self-decoration sense Sharrock significance signs social organization society Strathem & Strathem structuralism structuralist studies suggest symbolic technique theoretical University of Salford University Press viewer visual anthropology visual data visual dimension visual experience visual materials visual representation visual sociology W. H. SMITH Williamson York