Analyzing Visual Data
This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.
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activities advertisements analytical appearances argued aspects associations attempt beard become chapter character Chicago coding cognitive anthropology collection color communication concern consider construction content analysis contrast culture developed dimensions discipline displays distinct documentary Dorothea Lange elements employed ethnographic ethnomethodology evidence examine example experience explore face fashion Figure frequency Garfinkel gender given Goffman graphic human illustrative indicate interest interpretive involves issues knowledge language Lévi-Strauss linguistic London major manifest manner masks materials meaning metaphor method mirror nature noted objects observation organization particular phenomena Photo photographs Plate postmodernism practical presented Press problem qualitative quantitative referent relations represent scientific seen selected self-decoration sense serve significance signs social society sociology sources Strathern structuralism structuralist studies styles suggest symbolic technique theoretical theory understanding University University Press viewer viewing visual representation Williamson York