Review: The Price Advantage [With Access Code]
Comentário do usuário - Dan Graham - GoodreadsA really good overview of pricing strategies, levers, and how to think about setting product/services pricing. A must read for anyone new to the pricing game and definitely a good starting point for more advanced and detailed pricing strategies. Definitely recommended. Ler resenha completa
Review: The Price Advantage [With Access Code]
Comentário do usuário - Rohan Rajiv - GoodreadsRead purely for a work project. Don't think I'd have gotten to this otherwise. :-) Ler resenha completa
Review: The Price Advantage
Comentário do usuário - Jared - GoodreadsMcKinsey approach to sustainable competitive advantage through better pricing. Excellent advice for anyone involved in pricing decisions. Ler resenha completa
Review: The Price Advantage
Comentário do usuário - Dick - GoodreadsA good discussion on the proper application of price. Ler resenha completa
