Airline Marketing and Management

Capa
Ashgate, 2004 - 308 páginas
Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. It is full of up-to-date and relevant examples drawn from world-wide aviation sources.

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Acerca do autor (2004)

Stephen Shaw is Managing Director of SSA Ltd, UK, a firm specialising in providing courses in marketing and economics to airlines and aerospace firms, located at Chinnor, Oxford, England

Informação bibliográfica

TítuloAirline Marketing and Management
AutorStephen Shaw
Ediçãorevista
EditoraAshgate, 2004
ISBN075463759X, 9780754637592
Número de páginas308 páginas
  
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