Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Jonathan - GoodreadsGreat overview of trends in the social web, written clearly and concisely. Going to be a useful desk reference, after I've shared it with the office. Ler resenha completa
Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Tyrone Ingle - GoodreadsPractical, concise and full of insight, Grouped draws on findings from Facebook and some very credible research sources. Case studies in the book are biased towards campaigns (and erm... Facebook ... Ler resenha completa
Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Rob - GoodreadsA great read for anyone who is (or will be) attempting to market a product to the masses. This book teaches you why traditional interruptive marketing is inferior to targeting small groups of friends ... Ler resenha completa
Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Pamela J Myers - GoodreadsHow we use the internet to research, communicate and connect is undergoing a fundamental change. The fact that Google is now a verb and is part of our new vocabulary is a strong indicator of this ... Ler resenha completa
Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Bernd - GoodreadsA more pragmatic view on human social networking, swimming a bit against the grain of established thought in this domain. But with the author working for Facebook and building his cases on behavioral research of 700 FB users, who is to argue with the facts? Ler resenha completa
Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Udae - GoodreadsAny aspiring marketer needs to read this book if they want to understand what the business is going to look like in the next few decades. If more marketers read this book, more of us would be buying their stuff. Ler resenha completa
Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Fredrik - Goodreadsi encourage anyone getting started in (on-line) social networks to begin with this book. it's a neat, well-written and easy-to-read survey of the state-of-the art in the field, authored by a person ... Ler resenha completa
Review: Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
Comentário do usuário - Daniel Reading - GoodreadsVery interesting and thoughtful book designed to help you think about groups and influence which gives a lot of links to further reading to help broaden your knowledge Ler resenha completa
