Fund Raising in the United States: Its Role in America's Philanthropy

Capa
Transaction Publishers - 553 páginas

Fund raising in the United States is big business. Some 350,000 nonprofit organizations employ an army of fund raisers, all competing for their share, employing the latest technology in computerized direct mail and telemarketing. The American public is swamped with appeals on behalf of this cause or that, as ever more ambitious financial goals are set. Equally intense are demands on active citizens to staff fund-raising drives; a 1987 survey found that 48 percent of Americans engage in some sort of volunteer work. Popular philanthropy, financed by organized, high-pressure fund raising, is uniquely American.

This classic history of fund raising in the United States, first published in 1965, has been out of print for the last twenty-two years despite continuing demand. It covers the role of fund raising from the seventeenth century to the present, with emphasis on mass secular fund raising in the twentieth century (religious fund raising is excluded). It documents techniques and problems that are central to the profession today, as well as events and persons on the cutting edge.

As both Cutlip and Schwartz indicate in this new edition, since 1964 the climate for philanthropy has been conditioned by two factors-public policies and public perception. Reduction in federal grants to charities and changes in tax policies have increased the gap between needs and resources. Public perception is also a problem, as the result of rampant scandals. Competition for the philanthropic dollar is keener than ever; but the picture is not all gloomy. Schwartz outlines nine positive trends. Among them is increasing interest in philanthropic studies in many areas of academia, including history, sociology, economics, public policy, behavioral sciences, social work, and American studies. There is also increasing interest overseas, as American approaches to fund raising become an example for other nations.

 

Conteúdo

Fund Raising before 1900
1
From Wholesale to Retail Philanthropy 19001907
27
The Whirlwind Campaign Reaps Millions 19081917
62
World War I and the Big Drive
104
Fund Raising Becomes a Business
151
The 1920s Exit Charity Enter Popular Philanthropy
196
The 1920s continued Cash for Colleges and Cathedrals
236
Fund Raising in the Depression
290
FDR Polio and the March of Dimes
345
Fund Raising in World War II
389
The Cheats in Fund Raising
433
The Postwar Years Fabulous Dimensions
469
Epilogue
518
Bibliography
533
Index
539
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Página 4 - and, in the first place, I advise you to apply to all those whom you know will give something; next, to those whom you are uncertain whether they will give anything or not, and show them the list of those who have given; and, lastly, do not neglect those who you are sure will give nothing, for in some of them you may be mistaken.
Página 7 - I mean stock to remain in this country, to the United States of America, to found at Washington, under the name of the Smithsonian Institution, an establishment for the increase and diffusion of knowledge among men.

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