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An information processing model of industrial buyer behavior
Gerald William Stiles
Visualização de trechos - 1972
answer Total Appendix Association of Purchasing average blanket order budget Cent centralized purchasing departments chasing Component depth interviews Determining Economic Order Quantity effective employees evaluation Fabricated Metal factors firm's formal gifts gratuities head of purchasing indicated industrial inventory List Price mail questionnaire manufacturers responding marketer-respondents NUMBER OF SMALL OPINIONS OF MARKETERS organized cost reduction Plant Equipment Production Materials profits purchase order purchased items purchasing activities Purchasing Agents purchasing function purchasing job purchasing manuals purchasing personnel purchasing practices quantity reciprocity Repair and Operating Respondents Number Percent Responses to Question salesmen schedules Selecting vendors selling to small Small Business Administration small manu Small Manufacturers Buy small manufacturing establishments small manufacturing firms small orders small-manufacturer customers small-manufacturer respondents sources of supply specifications Subassemblies suppliers survey Table tabulations techniques top management Total Number Type UNIVERSITY OF CONNECTICUT utilized value analysis vendor relations