Review: Authenticity: What Consumers Really Want
Comentário do usuário - Henrik Häkkä - GoodreadsA book with valid points, interesting examples and a subject that resonates with the consumer me. The writing is a bit too academic. Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Steve Dragoo - GoodreadsInteresting ideas. Very thought-provoking and applicable to personal and business spheres. Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Paul Moberly - GoodreadsWhile not quite as revolutionary as The Experience Economy, Pine and Gilmore's insight on experience economics is dead on. Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Ruth - GoodreadsTo be honest, I prefer Beverland's 7 Habits of Authentic Brands. But hey, what does it matter? I've FINISHED my Master's dissertation... Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Glen - GoodreadsDisappointing - rather than celebrating authenticity of companys that have it, it tells the rest how they can "fake it" enough to get by. Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Emalick Malick - GoodreadsAlthough it's a book about business and marketing, this book easily translate into the interests of this current generation of adolescents about gravitating towards the realism in life. They can sense ... Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Samson Blackwell - GoodreadsThe authors discuss authenticity in only a very superficial sense, and they never reconcile the paradox of consciously manufacturing or creating "authenticity." Perhaps they are unaware of the paradox ... Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Ben - GoodreadsThere are some interesting nuggets in here (the fake/real matrix) but I'm so glad I didn't pay for this book. It reads like a short paper expanded out into a book with anecdotes and company examples. At least it provided some food for thought. Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Otis Chandler - GoodreadsRecommended by game designer Jesse Schell Ler resenha completa
Review: Authenticity: What Consumers Really Want
Comentário do usuário - Iben - GoodreadsThis is not a good book, per se, but it served as an excellent case study for what I'm researching. Ler resenha completa
