Computer Wars: How the West Can Win in a Post-IBM World

Capa
Beard Books, 2002 - 288 páginas
Describes the fall of IBM as a leading computer firm
 

Conteúdo

Coloring the World Blue
3
Guerrilla Warfare
17
The Roots of Decline
30
The Rise of the Clones
51
Revenge of the Nerds
66
Picking Through the Shards
84
Three Contenders
101
Competing in Radically Decentralized Systems
115
Life Cycle Strategies
159
Management Strategies in High Technology
170
The Next Decades Market Opportunity
191
The Future of Computer Companies
205
Government and Computers Prologue to Policy
223
Toward an American Technology Policy
240
Further Reading
259
Index
263

Winning The Basic Argument
127
Locking In a Winning Position
145

Outras edições - Ver todos

Termos e frases comuns

Passagens mais conhecidas

Página 261 - The Computerless Computer Company," Harvard Business Review (July-August 1991): 69-80, Chapter 10 1, B. Shapiro, S. Doyle, and A. Slywotzky, "Strategic Sales Management: A Boardroom Issue," #9-595-018 (Boston: Harvard Business Schoof, 1994).
Página 15 - Although IBM had many competitors in the IBM-compatible market, and they exercised price discipline on IBM, IBM still dominated the computer industry. As Charles Ferguson and Charles Morris explain, The secret of IBM's dominance, as IBM itself understood better than anyone, was that it had created, and owned, a pervasive industry architecture. All the competitors were playing by IBM's rules — making devices, writing software, manufacturing clones, running time-share centers — all within a computing...

Sobre o autor (2002)

Charles H. Ferguson is a Nonresident Senior Fellow, for Economic Studies. Prior to co-founding CapitalThinking, he founded Vermeer Technologies, Inc., the creator of the FrontPage web page development software, which was acquired by Microsoft in 1996. Dr. Ferguson is a fellow of the Brookings Institution and a member of the Council on Foreign Relations, and is an active private investor. He holds a Ph.D. from MIT, and has written many articles on technology and public policy, as well as books. He has been a Lecturer at UC Berkeley Graduate School of Journalism; on Board of the French-American Foundation; Former Visiting Scholar, Center for International Studies, Massachusetts Institute of Technology (MIT); Former Visiting Scholar, Haas School of Business, University of California at Berkeley; Co-Founder and former Chairman and CEO, Vermeer Technologies; former Postdoctoral Fellow, MIT Center for Technology, Policy, and Industrial Development; former Senior Staff Member, MIT Commission on Industrial Productivity; former Software Technology Analyst, IBM He obtained his B.A. from the University of California at Berkeley in 1978; and his Ph.D. from Massachusetts Institute of Technology in 1989. Charles R. Morris is a financial expert and prolific author. He has received high praise for a number of his books, including Computer Wars (on the fall of IBM) and the acclaimed American Catholic. He has published opinion pieces in the New York Times, the Wall Street Journal, the Atlantic Monthly, the New Republic, and the Harvard Business Review. He was for many years managing partner of a consulting firm specializing in the financial services and investment banking industries. He also has served as a group executive at Chase Manhattan Bank. Morris is currently writing an analysis on health care spending for The Century Foundation. He was for fifteen years Managing Director of Devonshire Partners, a consulting firm specializing in financial services and high technology. Clients included Merrill Lynch, the Blackstone Group, Equitable Capital, Apple, Xerox, and Texas Instruments. Previously, he was a Corporate Banking Group Executive at the Chase Manhattan Bank (responsible for loan pricing, currency consulting, trade banking, and cash management services) and was a member of the startup group for one of the countrys first successful for-profit private-practice HMOs. He is also a lawyer, admitted to practice in New York and Washington State, and has written several well-received books and many articles (Harvard Business Review, Atlantic Monthly, New York Times, and Wall Street Journal) on finance and technology.

Informações bibliográficas